MKT 305 Quiz 3
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• Question 1
Which type of cognitive appraisal considers how something turned out relative to one’s goals and can evoke emotions like joyfulness, satisfaction, sadness, or pride?
• Question 2
Which of the following means the extent to which an emotional display by one person influences the emotional state of others?
• Question 3
Emotion that becomes stored as part of the meaning for a category is referred to as _____.
• Question 4
Which type of motivation is aimed at changing the current state to a level that is more ideal, not at simply maintaining the current state?
• Question 5
The extent to which a consumer shows outward behavioral signs and otherwise reacts obviously to emotional experiences is called _____.
• Question 6
Which motivation reflects a desire to acquire products that can be used to accomplish things?
• Question 7
Which group of human motivations is based on the fact that the body naturally reacts in a way so as to maintain a constant, normal bloodstream?
• Question 8
_____ are psychobiological reactions to appraisals.
• Question 9
Consumers with very high involvement in some product category are referred to as _____.
• Question 10
Effort put forth by employees in carefully managing their appearance as a requisite for performing their job well is referred to as _____.
• Question 11
Consumer uneasy about buying things that others have previously touched is called _____.
• Question 12
_____ are inner reasons or driving forces behind human actions as consumers are driven to address real needs.
• Question 13
PANAS and PAD are examples of _____ measures of consumer emotions.
• Question 14
Which of the following terms is used to represent the feelings a consumer has about a particular product or activity?
• Question 15
_____ represents the personal relevance of shopping activities.
• Question 16
Which trait may be defined as an enduring tendency to strive to be better than others?
• Question 17
Which trait refers to the extent to which material goods are important in a consumer’s life?
• Question 18
_____ is the totality of thoughts, emotions, intentions, and behaviors that a person exhibits consistently as he or she adapts to his or her environment.
• Question 19
Which self-concept refers to how a consumer currently perceives him- or herself?
• Question 20
Which perspective believes consumers agree on the shared meaning of products and symbols?
• Question 21
_____ refers to human characteristics that can be associated with a brand.
• Question 22
Which trait refers to the degree to which consumers enjoy engaging in effortful cognitive information processing?
• Question 23
Which of the following is a “variable-centered” approach that focuses on particular variables, or traits, that exist across a number of consumers?
• Question 24
In which approach to studying personality are behaviors assessed at a number of points in time?
• Question 25
Which consumer research utilized tools such as depth interviews and focus groups to improve understanding of inner motives and needs?
• Question 26
The study of symbols and their meaning is referred to as _____.
• Question 27
_____ are observable, statistical aspects of populations including such factors as age, gender, or income.
• Question 28
Which trait represents a tendency for consumers to make unintended purchases?
• Question 29
Consumer lifestyles are measured using _____.
• Question 30
Which approach to personality focuses on specific consumer traits as motivators of various consumer behaviors?
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Content • Question 1 Procter & Gamble sells six different brands of laundry detergent, each with a unique offering for different market segments. Which business orientation does this illustrate? ....
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• Question 1 Attention that is beyond the conscious control of the consumer and that occurs as the result of exposure to surprising or novel stimuli is known as _____. • Question 2 ....
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• Question 1 Which function of attitudes is based on the concept of reward and punishment? • Question 2 Which theory’s basic premise is that consumers are motivated to m....
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• Question 1 Which of the following is one of the most commonly applied ways to assess one’s emotional state by measuring both positive and negative affect? • &n....