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MKT 305 Quiz 3
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MKT 305 Quiz 3

This Tutorial was purchased 3 times & rated A+ by student like you.

 

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•       Question 1

 

Which type of cognitive appraisal considers how something turned out relative to one’s goals and can evoke emotions like joyfulness, satisfaction, sadness, or pride?

 

 

•       Question 2

 

Which of the following means the extent to which an emotional display by one person influences the emotional state of others?

 

 

•       Question 3

 

Emotion that becomes stored as part of the meaning for a category is referred to as _____.

 

 

•       Question 4

 

Which type of motivation is aimed at changing the current state to a level that is more ideal, not at simply maintaining the current state?

 

 

•       Question 5

 

The extent to which a consumer shows outward behavioral signs and otherwise reacts obviously to emotional experiences is called _____.

 

 

•       Question 6

 

Which motivation reflects a desire to acquire products that can be used to accomplish things?

 

 

•       Question 7

 

Which group of human motivations is based on the fact that the body naturally reacts in a way so as to maintain a constant, normal bloodstream?

 

 

•       Question 8

 

_____ are psychobiological reactions to appraisals.

 

 

•       Question 9

 

Consumers with very high involvement in some product category are referred to as _____.

 

 

•       Question 10

 

Effort put forth by employees in carefully managing their appearance as a requisite for performing their job well is referred to as _____.

 

 

•       Question 11

 

Consumer uneasy about buying things that others have previously touched is called _____.

 

 

•       Question 12

 

_____ are inner reasons or driving forces behind human actions as consumers are driven to address real needs.

 

 

•       Question 13

 

PANAS and PAD are examples of _____ measures of consumer emotions.

 

 

•       Question 14

 

Which of the following terms is used to represent the feelings a consumer has about a particular product or activity?

 

 

•       Question 15

 

_____ represents the personal relevance of shopping activities.

 

 

•       Question 16

 

Which trait may be defined as an enduring tendency to strive to be better than others?

 

 

•       Question 17

 

Which trait refers to the extent to which material goods are important in a consumer’s life?

 

 

•       Question 18

 

_____ is the totality of thoughts, emotions, intentions, and behaviors that a person exhibits consistently as he or she adapts to his or her environment.

 

 

•       Question 19

 

Which self-concept refers to how a consumer currently perceives him- or herself?

 

 

•       Question 20

 

Which perspective believes consumers agree on the shared meaning of products and symbols?

 

 

•       Question 21

 

_____ refers to human characteristics that can be associated with a brand.

 

 

•       Question 22

 

Which trait refers to the degree to which consumers enjoy engaging in effortful cognitive information processing?

 

 

•       Question 23

 

Which of the following is a “variable-centered” approach that focuses on particular variables, or traits, that exist across a number of consumers?

 

 

•       Question 24

 

In which approach to studying personality are behaviors assessed at a number of points in time?

 

 

•       Question 25

 

Which consumer research utilized tools such as depth interviews and focus groups to improve understanding of inner motives and needs?

 

 

•       Question 26

 

The study of symbols and their meaning is referred to as _____.

 

 

•       Question 27

 

_____ are observable, statistical aspects of populations including such factors as age, gender, or income.

 

 

•       Question 28

 

Which trait represents a tendency for consumers to make unintended purchases?

 

 

•       Question 29

 

Consumer lifestyles are measured using _____.

 

 

•       Question 30

 

Which approach to personality focuses on specific consumer traits as motivators of various consumer behaviors?

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