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MKT 447

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MKT 447 Week 1 Individual Advertising Past and Present Paper MKT 447 Week 1 DQ 1 MKT 447 Week 1 DQ 2 MKT 447 Week 2 Learning Team Advertising Plan and Creative Brief MKT 447 Week 2 DQ 1 MKT 447 Week 2 DQ 2 MKT 447 Week 3 Individual Effective Advertising Planning and Implem.....
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MKT 447     Multiple Choice:  Choose the correct response for the following questions. 1.  As a consumer you are exposed to hundreds and maybe even thousands of commercial messages every day.  These messages may appear in the mass media, as even sponsorshi.....
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What is advertising? How does it differ from marketing? How does your company, or a company that you are familiar with, use advertising? Provide an example.- .....
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Advertising Past and Present Paper  Resources: Internet, University Library Select a print advertisement from before 1970 for a product or service that is still in existence. Locate a current advertisement for the same product or service. Write a 1,050- to 1.....
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What is perception? Why does each consumer see a product differently? How does this affect the consumer decision-making process?    .....
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Advertising Plan and Creative Brief  Your Learning Team has been selected as the ad agency for Baderman Island, a fictitious company located in the list of Virtual Organizations. Resources: Virtual Organization found on student website, Internet, University Library Select o.....
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What is the role of emotional appeal with effective advertising? Would you consider humor to be an important element for effective advertisements? Why or why not? In what circumstances might humor not be appropriate? .....
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Effective Advertising Planning and Implementation Paper  Resources: Internet, University Library Select a product with which you are familiar. Obtain faculty approval for your selected product. Research the company for the campaign that supports that product. Wr.....
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What is media strategy?  Why should your media strategy mirror your marketing strategy?  How does your target market's media consumption affect the strategy? .....
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Advertising, Creative, and Media Strategies Paper  Resources: Advertising Plan and Creative Brief assignment from Week Two, Internet, and University Library. Select the advertising objectives developed in the Advertising Plan and Creative Brief assignment. Write a 1,.....
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Future Trends in Advertising Paper  Resources: University Library, Internet Write a 1,400- to 1,750-word paper in which you identify a minimum of three key trends that might affect advertising in the future; for example, regulatory, Internet and interactive media, globalizati.....
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Final Advertising Campaign Presentation  Resources: Advertising, Creative, and Media Strategies Paper, Internet, University Library Prepare a 15- to 20-minute Microsoft® PowerPoint® presentation, with speaker’s notes, consisting of a minimum of 12 to 15 slides. ·  In y.....
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