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MKT 448

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MKT 448 Week 1 Defining Process and Value of Digital Analytics Write a 1,050- to 1,400-word paper in which you define the process used to create marketing and business value using digital analytics. Summarize the data analytics process with regard to the Analytics Value Chain and the digi.....
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MKT 448 Week 2 Building a Marketing Case for Data Analytics You are the new CMO in charge of migrating an organization of your choosing toward a data-driven culture.  You are making a presentation to your Board of Directors in which you describe the issues facing marketing organizations .....
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MKT 448 Week 3 Dashboards for Monitoring Conversions Resource: Building a Digital Analytics Organization, Ch. 7 Write a 700- to 1,050-word paper in which you analyze the use of dashboards to monitor conversion rates. Select a Fortune 500 organization that uses digital marketing. I.....
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MKT 448 Week 3 Data Types and Methodologies (5 Pages) .....
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MKT 448 Week 4 Meaningful Qualitative Digital Intelligence for Key Performance Indicators Write a 700- to 1,050-word paper in which you describe methods used to collect and integrate quantitative and qualitative data that are used to evaluate customer experience relative to market growth. .....
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MKT 448 Week 5 Digital Analytics and Predictive Analyses Write a 700- to 1,050-word paper in which you evaluate how digital analytics data can be used together with predictive analyses to plan customer response and acquisition through the customer life cycle. Summarize your findings and c.....
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MKT 448 Week 5 Signature Assignment: Methods of Targeting and Retargeting About Your Signature Assignment Signature/Benchmark Assignments are designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that de.....
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